Following on from my wibble yesterday about Sky's poorly implemented broadband streaming service, I gather that Google's service involves the use of yet another digital rights management (DRM) technology.
Google's DRM technology, I am reliably informed, is incompatible with Microsoft's and Apple's - just what we need, folks, a third DRM system.
This is getting beyond a joke. Video over broadband is going to be very important in the near future, as it is likely to become a broadcast medium on its own right.
if you look at the development of broadcast systems to date, including radio, TV, satellite TV and so on, they have all succeeded because of standards.
Sure, there have been a few blips along the way, such as VHS vs Betamax and the development of non-standard digital satellite services, but the development of common standards platforms has allowed the industry to develop rapidly and in the interests of consumers generally.
The creation of a third DRM system by Google is a severely retrograde step and one that could hold back the industry as a whole.
I don't blame Google for its decision though. I blame Apple and Microsoft for their respective positions on DRM.
Lord help the consumer...