If you don't know what FTTH means, you are not alone. Until this morning I was unaware of the meaning of this particular acronym, which means “Fibre To The Home” and yes, it has something to do with broadband.
I don't know if the Japanese do it deliberately but there's an increasing number of Japanese service providers - like Asahi Net - who are advertising their services in English, much to the chagrin of quite a few foreign Internet surfers like me.
FTTH is a high speed fibre optic connection to your home or your office and makes your brand new 1Mb service seems suddenly very, very slow and dull. With speeds of up to 100Mbps, you can look forward to downloading a DVD in ten minutes or less.
As for the price, well at the equivalent of £15 per month, it is cheaper than most 1MB access in UK and has the added bonus of being without any kind of capping restrictions.
Another broadband giant is Japan's neighbour, Korea, which has the highest number of connections per capita. By the end of 2006, around 80 per cent of households will be broadband subscribers.
This has, of course, had a major impact on various aspects of Korean life, from the way they communicate to the way their children learn.
UK companies could learn from those Asian countries in a bid to integrate a high quality, high reliability and high speed broadband medium into everyday life, rather than providing uneven and sometimes patchy services at relatively high costs.