URL

These days, getting the right information can be as simple as going to the correct web address. In offices up and down the land you can hear sharp suited execs talking thus, ‘Yo Nigel, that sounds like a grrreat site, what’s the URL?’

Of course, in this case, their technical knowledge probably won’t be as sharp as their dress sense and it is extremely likely that they have no idea what URL actually means.

URL is another of my favourite techspeak TLAs (three letter acronyms.) It’s a phrase that you hear a lot, but very few people know what it stands for. In a scientific experiment (I called a couple of friends) senior business decision makers (my mate who has his own office) appeared to be unaware of the derivation of the acronym.

URL actually stands for Uniform Resource Locator, and is the unique address for a file that is accessible over the Internet. To find out more check out the whatis.com definition here.

URL, these days, is still generally spoken with each individual letter being pronounced separately. There is a movement afoot however to pronounce the whole thing together as earl, much as SQL as in SQL Server, is generally pronounced as sequel. I welcome this move as it will ennoble the Internet, ensuring that it is full of Earls.