One of the most fascinating aspects of the Internet is the continual evolution of new features, such as blogging, of which this sponsored blog is just one.
But will blogging still be here in five years time?
I had an interesting chat about this topic with the senior managers at Net Communities - the company that operates this portal - earlier this week and ended up thinking about the future of blogs on the train and in the car on the way home.
And it looks like I'm not the only one, judging from a number of US reports about blogs and that dreaded email scourge, spam.
A new type of blog has started appeared in the US in the last few months, a spam blog, containing little more than spam promoting gambling sites and prescription drugs.
The spammers then promote their splogs (spam blog) by linking messages to legitimate and therefore popular blogs.
As well as cheesing blogsters and Internet users off, these links have the unwelcome effect of boosting the splog's ratings on Google and other search engine ratings portal.
The slightly bad news is that, to date, no-one has come up with an anti-spam utility for blogs, either as a reader or as an editor.
And that's before we start talking about spam and Instant Messaging...