Google launches click-through fraud figures service

Google has announced it is allowing its advertisers to see statistics relating to the problem of click-through fraud.

The Web search giant says it is releasing this information to reassure clients that they are not paying over the odds for their ads placed through the Google service.

Google claims that click-through fraud is conducted by Web site owners wanting to generate increased demand from advertisers by ramping up increased views of their adverts.

More amusingly, the Web search giant adds that the technique is also employed by rivals to advertisers wanting to increase their competitor's operating costs by generating multiple clicks on their adverts.

What I find interesting is how Google can measure click-through fraud - it claims that the problem isn't a major one, but if it is worried that its advertisers are worried...