Research carried out by Point-Topic shows that Swindon comes top in the proportion of households which have broadband - over 50% - because it is just like many other such towns on the South of England, only more so.
Swindon has a relatively high proportion of young families with children, which are the ones most likely to have broadband. Most important of all, Swindon is well covered by the ntl:Telewest cable network as well as by BT's DSL. Total broadband take-up is much higher where the two networks are competing.
Many other prosperous towns in the south of England also have exceptionally high household take-up. Wokingham, High Wycombe. Milton Keynes, Watford and Stevenage all have 48% or more of households with broadband.
At the other end of the scale, there are over 50 Local Authority districts where fewer than one in four homes have broadband. Most of them are in the more rural areas, particularly in Northern Ireland, Scotland and Wales.
These include some urban centres such as Dundee, Carlisle and Merthyr Tydfil. They suffer from opposite factors to Swindon, such as the lack of availability of a cable choice in Carlisle and Merthyr Tydfil.