Your Mobile is Your Air Ticket

You could print your e-ticket before boarding your plane, now you can use your mobile as the e-ticket itself.

ActiveMedia have released a new mobile ticketing software that reduces the cost of implementing mobile ticketing by more than two thirds and has named Virgin Mobile as its first customer.

The unique, patent pending, bar code ticket delivery, management and redemption platform delivers secure barcoded tickets to mobile phones which can be read by off-the-shelf, hand held webcam, rather than traditional costly bespoke terminals.

Once scanned, information from the barcode is passed from the web cam to a PC, handheld device or retail Epos system where it is authenticated by ActiveMedia's redemption at point of sale software.

Flytxt, Virgin Mobile's mobile marketing partner, endorsed ActiveMedia's hand held scanner solution as part of the overall mobile ticketing campaign.

The new barcode software is designed to encourage take up of mobile ticketing by dramatically reducing set-up and running costs.