HSBC - the UK's biggest bank - has tried to answer consumer's concerned about Indian call centres leaking customer data faster than beer running through a sieve.
Unfortunately for HSBC, its statements to the press smack of arrogance and `nothing-wrong-here-guv' syndrome.
The bank says that there's no chance of customer data being leaked, yet it also says it is conducting an investigation into 300,000 accounts.
So you've said there's nothing wrong before you've carried out an investigation? What about that for thoroughness? - not.
And then there's the follow-up that the bank is closing 27,000 accounts within the next 30 days?
How to make friends and influence people - the HSBC way...