User Generated Content Sharing hots up in China

WangYou Media, a cross-media entertainment services provider in China focused on user-generated content (UGC), funded by Charles River Ventures has established a strategic partnership with China's top search engine Baidu.com in development and promotion of Web-based multi-media content.

Under the partnership, Beijing-based WangYou Media has agreed to syndicate a rich pool of multi-media content including user-generated film clips, short video series and entertainment programs to Baidu.com, China's largest and most popular search engine, to help enrich the latter's offerings on its specialized movie channel and meet the rising demand for entertaining content online from the young generation of Internet users.

With more than 123 million ''netizens'', of which more than 50 per cent come from the young demographic aged up to 24, China has risen to become the world's second largest Internet market by users.

However, original online contents available in the Chinese language are still inadequate and relatively rudimentary while the country's young Internet users are eager to discover and experience new technology and formats of audio-visual art, industry analysts and market watchers have said.

The two leading Internet services providers have also agreed to explore further opportunities to cooperate on content development and joint services promotion through various platforms operated by Baidu.com and WangYou Media's entertainment site wangyou.com.

WangYou Media, officially launched in March 2005, has been dedicated to providing China's online youth community with a web 2.0 technology-enabled multi-media platform for creating, sharing, organizing and distributing all kinds of original digital amateur works, including personal journals, photo albums, Podcasting, music files, video clips, flash animation, and more.

Through collaborations with leading players like Baidu.com and others, WangYou Media is vigorously broadening its distribution channels to promote and capitalize on the wealth of unique content generated by its young and dynamic users growing vigorously in number and level of participation.

Earlier this year, WangYou Media also announced a partnership with Hong Kong-listed Tencent Holding's QQ.com, one of the leading online media and value-added information services providers in China also targeting the online youth community, to make available WangYou-labeled multi-media content to the latter's hundreds of millions of users.