Hutchison Whampoa Limited announced the global launch of the X-Series from 3. The X-Series from 3 marks the beginning of the internet via mobile broadband, and heralds a new way of doing business for mobile network operators.
It will extend several of the core applications and uses of the broadband internet to the mobile handset, with a new pricing model.
The X-Series from 3 will be supported by the leading internet companies, cutting-edge handsets from the world's leading mobile manufacturers and premium customer service.
Customers will be able to make unlimited calls from their mobile using Skype, watch their home television via their mobile using Sling, access their home PC remotely using Orb and have access to the best of internet and messaging services from Yahoo!, Windows Live Messenger and Google.
The X-Series from 3 will be priced like fixed line broadband. It will offer use of mobile internet services free at the time of use, for a flat fee. The X-Series from 3 will be available in the UK from the 1st December 2006 and in 3's other markets around the world in early 2007. Each 3 company will provide further details as they launch X-Series in their markets.
X-Series customers will be charged flat access fees for X-Series mobile broadband services on top of their basic subscription. The access fees will include all you can Skype, all you can chat by instant text message and all you can search and browse.
There will initially be an additional access fee for customers who also take higher-bandwidth services like Sling and Orb. Just like the fixed line internet, all X-Series services will be free at the point of use, subject only to fair usage limits.
The X-Series will lay the foundations for the mobile broadband charging models of the future. The broadband internet is based on a completely different economic model than that of most mobile operators today.
As internet and media technologies have evolved, customers are able to do more at less cost. Customers in the future will be attracted by greater and greater choice, and higher and higher usage levels, for fair, attractive and transparent access fees.
This charging structure overturns the traditional telephony model of charging per minute, per message, per click, per event and per megabyte. This is made possible by the rapid development of all IP (internet protocol) mobile networks, HSDPA and HSUPA network speed upgrades, peer-to-peer technologies, and a number of efficiency improvements in every aspect of a mobile operator's business.
As a result, the cost of providing broadband internet and media applications in mobility may be expected to continue to decline, as it has in the internet and fixed-line broadband world.