For the most part, network operators have responded to the adult-content threat on mobile by launching content-lock services that shutdown the Internet for users unless they disclose their age or sign-up for the service.
These inadequate short-term strategies came into play in 2004 and are now being updated by operators with more technical solutions based on artificial intelligence. The content filtering market is gaining momentum and is set to peak in the next 18 months, driven by tighter regulation of governing bodies across the globe.
The business model for mobile content filtering is not yet written in stone. Squeezing revenue out of new investments is often not top priority for operators who are keen to implement content filtering to show they are leaders in the market and bolster publicity for social responsibility concerns.
This means that billing for mobile security is still in the embryonic stages, disguised within the existing mobile package. Typically it is either free or bundled into a special type of all-round security package geared for all the family.