Price comparator comes to your mobile

60207, the first mobile comparison service to allow shoppers to check online prices on the move using their mobile phone, has been launched for consumers.

Shoppers seeking the best deals will be able to text 60207 to receive internet price information for electrical and white goods such as televisions, cameras, washing machines and freezers.

The service is designed to allow consumers to make informed choices while shopping on the high street.

Shoppers wishing to use the service simply text the make.model number of their chosen product (e.g Panasonic.TH42PX60) to 60207. Within 30 seconds they will receive a text which outlines the best three prices available from 60207’s extensive internet database.

If the consumer wishes to buy they have the option to purchase the product directly from the e-tailer at no additional cost using 60207. Purchases can be made over the phone or online via 60207.com by quoting a unique PIN code.

The service is backed by communications and telecoms experts including Justin Dukes, the founding managing director of Channel 4 Television.