A survey released today by Simply Business, an online comparative and purchasing facility for business finance & insurance, has revealed that the UK small business community are less likely to use Google than UK consumers.
Simply Business surveyed 200 of its small business customers and asked them about their search habits. Despite the expected dominance of Google over the other search engines, the UK's small business community is 27% less likely than UK consumers to use Google.
The latest statistics for the UK's search market indicate that Google has a 75% share of the market. However, the Simply Business survey shows that Google's dominance is significantly less amongst the UK enterprise community at only 55%.
UK business owners are more likely than their consumer counterparts to spread their search across multiple engines when researching and comparing business products and services.
- Recruitment & Construction / Tradesmen industries use Google the most, 70% & 65% respectively.
- Retail is the most 'search intensive' industry with 45% searching multiple times a day
- The Transport sector is the biggest fan of 'Natural' results, 63% preferring them over the sponsored equivalents; followed by Retail (54%), Recruitment (51%) and Manufacturing (42%)
- The Leisure industry is the least likely to understand the difference between 'Natural' or 'Sponsored' results.
- When asked about the relevancy of searches 24% of both Google & Yahoo users thought results weren't relevant without further research