Brits Store £16 Billion on Hard Drives

Forget the unmanageable record collections, heaps of films and family photos gathering dust on the shelf…as UK computers are crammed with £16 billion worth of music, movies and software finds a new study by Orange home broadband.

It’s official, web-loving Brits carry over £350 each on their hard-drives with the people of North Scotland the biggest downloaders. What’s more, one in 20 downloaders store the equivalent of £500 worth of music content on their computers.

From Kasabian to King Kong, music and movies are legally downloaded by millions on a daily basis - 20 per cent and four percent of the nation doing so respectively. Software such as office tools and image readers still remain the most popular downloads (44 per cent) though.

However, while downloading increases the value of most PCs, it’s very kind on the wallet compared to hard copies (i.e. CDs and DVDs). Downloaders experience savings of £4.08 per average album and £5.47 per film.

Since the birth of super-fast and unlimited broadband, the nation’s obsession with downloading has increased significantly with 33 per cent downloading more than ever before. Conversely, five per cent of Britons are unable to download all the images, tracks or video clips they want due to limits on their chosen package.

Songs and cinema aren’t the only valuables stored on our hard drives - be it heartfelt e-mails, family photos or videos, almost two fifths (38 per cent) of Britons have personalised content saved on their computers.

Asif Aziz, director of product management at Orange Home commented: “The money to be saved through downloading rather than buying hard copies of movies and albums is extraordinary. And with unlimited downloads now available, consumers can develop libraries twice the size for the same price.”

Aziz said: “When selecting broadband, consumers should pay particular attention to the download limits – for those with a flavour for building their collections, they should opt for unlimited broadband - otherwise they may find themselves cut short.”