Acer

Acer is a Taiwan-based company which by 2004 had grown to be one of the world's top five branded PC vendors. It owns the second largest computer retail chain in Taiwan, Acerland, second only to Asus. Acer's product offering includes desktop and mobile PCs (laptops), servers and storage, displays, peripherals, and e-business solutions for business, government, education, and home users.

Multitech, which was founded by Stan Shih and other six people in 1976, was renamed Acer in 1987. The global headquarters is in Hsichih City, Taipei County, Taiwan. In 2002, the pan Acer Group employed 39,000 people supporting dealers and distributors in more than 100 countries.

Revenues reached US $12.9 billion that year. In 2000, Acer spun-off its manufacturing operation (as Wistron Corporation) to focus itself on branding business. In deciding to support the sales of its product lines through specific marketing activities that best utilise distribution channels, Acer grew worldwide while its labour force contracted.

By 2005, Acer employed 7,800 people throughout the world while maintaining a global sales and service network. Revenues were US$4.9 billion in 2003 and US$7 billion in 2004. Acer's North American market share has slipped over the past few years while the European market share has gone up.

Much of their success in Europe can be attributed to their ongoing association with the Ferrari Formula 1 Team and the former F1 team, Prost Grand Prix in 2001. They have recently broadened the scope of their relationship with Ferrari by announcing they will sponsor the Formula One team until 2008.

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You can watch a short video of the Acer Aspire L310, which is a Core2 Duo desktop computer that is surprisingly thin and powerful. It even sports one DVI and one D Sub port.