According to a recent Harris Interactive study sponsored by Seagate Technology, a majority of American adults (57 percent) agree that the content of the files they have stored on their computer is worth more to them than the actual dollar amount of their computer. However, consumers and small business owners are still not protecting their content.
Helping to educate consumers and small business owners, Seagate announced that the company is working with Microsoft to raise awareness on the need to safeguard valuable digital content and data.
To accomplish this task, the two companies have entered into a joint marketing agreement promoting Windows Vista Backup and Restore and the Maxtor OneTouch III, as a combined, simple and easy solution to help protect photos, music, business documents, videos and more. Activities will include Web promotions, advertisements, launch events, trade show activities and retail promotions that focus on educating people about protecting their digital assets.
“With the rise in mobility and the increased creation and sharing of digital content on a variety of portable and in-home devices, the need to back up and protect content today is more important than ever,” said Jim Druckrey, senior vice president and general manager of Seagate Branded Solutions. “In addition to the significant worth of business data, the value of our personal media like photos, videos and music continues to grow as our content libraries at home and in the office balloon. By collaborating with Microsoft we’re seeking to amplify our ongoing campaign to educate consumers and small business owners about protecting their digital lives.”
As part of its 2nd annual Backup Awareness Month in June 2006, a Harris Interactive poll2 sponsored by Seagate found that nearly half of respondents (43 percent) had lost important data or digital files stored on computers due to a virus, hardware or software malfunction, or some other reason. While nearly half of them (46 percent) never make backup copies of their data to external devices or media. The most frequently cited reason by those who said they never back up their data is that they are not sure how to do it or that backup is too technical (cited by 35 percent). Together, Seagate and Microsoft help solve these issues.
“Windows Vista is designed to fit people’s lives. Our work with Seagate helps us deliver on the promise of personal computing,” said Dave Wascha, director of partner marketing communications for Windows Client at Microsoft Corp. “We appreciate the support Seagate has provided at this year’s Consumer Electronics Show to make people’s lives easier and better connected.”
Specific co-promotions will focus on the Maxtor OneTouch III, Turbo Edition that provides simple backup and high-capacity external storage, and Windows Backup. Using the Windows backup utility, consumers can choose to back up their content to an external hard drive, another drive on a PC, or other external media.
For added simplicity, the Maxtor OneTouch III button can be customized to launch a backup from the Backup and Restore Center in Windows Vista, bringing the backup features to the forefront, not hidden in menus.
In combination with the file-level backup in Windows Vista, Maxtor OneTouch provides automatic scheduling of system-level backups for OS, settings and applications for a system rollback so users can set it and forget it and never worry about losing their content or operating environment. The Maxtor OneTouch III, Turbo Edition also provides another added layer providing user-configurable RAID 0 (striping) for increased performance or RAID 1 (mirroring) for data redundancy.