Seagate Teams with Microsoft to Promote Backup

According to a recent Harris Interactive study sponsored by Seagate Technology, a majority of American adults (57 percent) agree that the content of the files they have stored on their computer is worth more to them than the actual dollar amount of their computer. However, consumers and small business owners are still not protecting their content.

Helping to educate consumers and small business owners, Seagate announced that the company is working with Microsoft to raise awareness on the need to safeguard valuable digital content and data.

To accomplish this task, the two companies have entered into a joint marketing agreement promoting Windows Vista Backup and Restore and the Maxtor OneTouch III, as a combined, simple and easy solution to help protect photos, music, business documents, videos and more. Activities will include Web promotions, advertisements, launch events, trade show activities and retail promotions that focus on educating people about protecting their digital assets.

“With the rise in mobility and the increased creation and sharing of digital content on a variety of portable and in-home devices, the need to back up and protect content today is more important than ever,” said Jim Druckrey, senior vice president and general manager of Seagate Branded Solutions. “In addition to the significant worth of business data, the value of our personal media like photos, videos and music continues to grow as our content libraries at home and in the office balloon. By collaborating with Microsoft we’re seeking to amplify our ongoing campaign to educate consumers and small business owners about protecting their digital lives.”