Ethics are proper and good ways of working and running an establishment or an enterprise. Ethics determine the nature of a company and its intentions. An establishment is guided by a set of rules and ethics that determine the nature of the company and its rules in indulging in illegal and harmful practices.
Good business ethics often improve the image of the enterprise in publics eye and often improve the sales too. They also act as a moral check for the employees of the company and help in identifying good from bad practices.