ViaMichelin, the European digital mapping and travel assistance company, has struck a major deal with Motorola to pre-install its maps, guides and information files on Motorola's range of mobile phones sold across Europe.
The application will provide users with destination data through a navigable map interface, providing location maps for over 200 cities in 33 European countries.
According to the company, the free-to-use software will allow Motorola phone owners the chance to navigate around unknown destinations, using just their mobile phone, cutting down on the need to carry maps and guides.
Interestingly, my spies tell me there's no need for GPS technology with the new software, as it can interface with the cell site triangulation API information that most GSM and 3G networks now offer.
Using cell site data, this facility allows the handset to know where it is in relation to the network and display appropriate information - from the ViaMichelin software, of course.
This technology could be interesting, as it effectively makes GPS obsolete. Now there's a thought...