Immersive Media is the company that has those little VW Beetles driving around taking pictures for Google’s new Streets feature (except for the SF bay area, which was done by Google themselves). They’ve done, I believe, all the major US cities (a year ago they had 23 out of the 25 major cities). So expect more cities to be added. I’m just not looking forward to people being able to google my own house.
Curious as to how they do it? You can hop on for a ride at their website. You can also see the car in action, and the software here.