IP Unity Glenayre, a leader in delivering carrier-grade messaging and multimedia solutions over IP, TDM and enterprise networks, is to unveil new technology at CommunicAsia 2007 that is designed to connect video calls from 3G-enabled handsets to non-video phones. The solution also introduces a unique advertising and promotion capability that expands the value of video telephony over 3G networks.
The new application - Video to Audio Connection - will be demonstrated for the first time at the IP Unity Glenayre stand (number 4E3-01) at CommunicAsia in Singapore later this month. It is designed to ensure that video calls can always be completed, even if the recipient does not have video capability.
Stan Little, Senior Vice President of Marketing at IP Unity Glenayre explains: "Video is the key differentiator between 2G and 3G mobile offerings, yet consumers haven't experienced video calling because many networks don't seamlessly handle video call completion to non-video handsets.
Video to Audio Connection enables the voice portion of the video call to be received by the non-video user so the call can be completed. This new technology will increase consumer adoption of mobile video, and enable operators to secure valuable revenue, which is currently being lost by a lack of call completion."
The technology also facilitates a potentially lucrative new mobile advertising platform: while waiting for the video call to be completed as a voice call, subscribers can be shown a brief video advertisement or carrier sponsored promotion.
"Advertising could also boost video calling," said Stan Little. "With our new technology, operators will offer low fee or no fee mobile video calling subsidized by advertisements. CommunicAsia is known for introducing the latest technology, so we're excited to be demonstrating our new service for the first time at this event."
IP Unity Glenayre will also be demonstrating other leading solutions at CommunicAsia, including Video Chat. Video Chat enables multiple 3G users to connect simultaneously and talk from their handsets, computer desktops or IP Video phones from any location. Video Chat builds on IP Unity Glenayre's leadership in video conferencing capabilities to deliver a fun, interactive video experience.