British solution overcomes logging & tagging issues

“Majoring on accuracy for a moment” Gander elaborated, “at the end of the initial pilot with speed-trap, they really caused us some severe introspection – when we first saw their results we assumed that they had it wrong, but their confidence convinced us to look at the back-end data, and once we did that we realised that their figures were accurate to within 1 to 2% of the real numbers; the figures we had relied upon for years from two previous vendors were overstating results by over 100%. Furthermore, we have no security concerns because privacy, security and Data Protection issues are rigorously managed, particularly because this is an entirely 1st party solution”.

Malcolm Duckett, speed-trap’s VP of operations and marketing highlighted the now increasingly rapid take up and implementation of Dynamic Collection by organisations from all types of industry and commerce: “For all organisations from whatever sector, be they private or public, the starting point must always be the data; without good data no amount of analysis will deliver the insight or information to allow them to drive business success. We solve the data problem - we do exactly what it says on the tin - our technology delivers more detailed, accurate and complete information than any other solution on the market.

As the Yorkshire Building Society and many other organisations have found, our Dynamic Collection technology avoids the tagging headache other technology forces on you. Deploy our code item in your page template and, as Nick Gander at Yorkshire Building Society has said, it enables you to watch every item of data you need flow in, from click to mouse-over, from submit to basket values, from secure, dynamic, Web 2.0, Flash and static pages. As Forrester Research said a while back, ‘the truth is out there, but not in your web analytics package’ - it is now”!