LogicaCMG launches Intuitive Texting

LogicaCMG announced the launch of Intuitive Texting, an end-to-end suite of messaging solutions including an IP-Short Message Gateway, an Instant Messaging Service Centre (IMSC) and messaging clients.

Intuitive Texting enables operators to leverage SMS with Instant Messaging (IM) functionality and further grow SMS revenues today, while engaging in a migratory roadmap that will help them introduce innovative converged messaging services and functionality in the IMS future.

LogicaCMG recently announced the sale of its Telecoms Products business to a consortium of private equity buyers, subject to employee consultation and regulatory approval. Once the transaction closes the Telecoms Products business will trade under the new brand, Acision (www.acision.com).

SMS is indisputably the most successful mobile application to date and Ovum is predicting that mobile messaging in general will continue to generate increased revenues and traffic until at least 2010.

With Intuitive Texting, LogicaCMG recognises that operators will continue to generate revenues from existing messaging infrastructure investments but that they need to respond to consumers' increasingly complex messaging requirements, such as presence, chat and personalisation, in order to continue to drive service revenues into the future.