Gumtree Standardizes on MySQL Enterprise to Manage Explosive Growth

MySQL AB, developer of the world's most popular open source database, today announced that -- one of the world's fastest growing online community websites, and the UK's biggest site for local community classifieds -- has selected and standardized on MySQL Enterprise to support its exponential growth and scalability requirements. initially began as a local online community notice board and now covers over 70 cities across 8 countries. The first classifieds site in the UK to launch integrated map technology to help users locate flatshares, rentals and stuff for sale 'at a glance', has also met a real appetite among users for embedding YouTube videos into traditional classified ads. Its recent expansion into Asia and the success of its new tools and 'add ons' have boosted UK listings to a record 10 million. Such extraordinary growth requires a solid technology foundation for coping with huge surges in website traffic.

"We were looking for a database that was scalable, reliable, robust and affordable," said Phil Chambers, Head of Technology for "MySQL is all of those things, but it's really the reliability and scalability that are fundamentally critical to us as a business. We use it to store all of our transaction data and to power all of our searches. MySQL is at the heart of everything we do and it effectively powers our entire business, which is why it was so important for us to select a database that would grow with our needs."

MySQL AB's expertise lies in helping users to cost-effectively manage explosive growth in their businesses through innovative database products and commercial services based on proven best practices. The company's database server is a recognized platform of choice for a modern "Scale Out" application architecture -- replicating multiple database servers on low-cost commodity hardware - as opposed to the traditional "Scale Up" approach of replacing systems with larger, more complex and more expensive infrastructure.

MySQL Enterprise is a comprehensive subscription, consisting of production-tested software, proactive monitoring tools, and premium support services.

"MySQL is at the very foundation of helping us manage our growth as a business," added Chambers. "I think most people probably recognize MySQL for their low-cost platform and better total cost of ownership over the traditional proprietary databases. However, it is MySQL's technical expertise and business insight into what it actually takes to support high growth, high volume businesses that really set them apart. Lots of companies talk about managing explosive growth, but very few understand how to actually do it. In this context, they really are second to none."

Richard Mason, MySQL AB's vice president of EMEA, added, "Fast growth is both a blessing and a challenge for today's modern enterprises. As can attest, employing MySQL Enterprise in a Scale-Out architecture can help corporate IT departments plan for, afford and better manage their 'growing pains'. Our technology, support staff and professional consultants are all focused on helping growing businesses scale."