Mobile video customers to reach 80m by 2012

Research and Markets has announced the addition of New Video Dynamics: Outlook for Mobile Video to their offering.

Outlook for Mobile Video, delivers an unprecedented overview of the state of mobile video and the near-term prospects for this new medium. Our concise analysis delivers summaries of 32 mobile video content providers and aggregators, including the major mobile carriers leading the handheld video market in the U.S. Outlook for Mobile Video also highlights the most prominent mobile video players in Europe and Asia.

More importantly, our analysis identifies the complex challenges that hinder the rapid development of the mobile video marketplace. Among these are: the lack of a solid business model, too many technology standards and closed carrier systems.

Despite these and other problems, the mobile video marketplace is nevertheless poised to grow rapidly over the next five years. According to our projections:

* the number of mobile video devices in the U.S. could increase from 50 million at the end of 2006 to nearly 200 million by year-end 2012,

* the number of customers actually purchasing mobile video service could climb from only five million at the end of 2006 to almost 80 million by the end of 2012 and,

* revenues from the sale of mobile video (not including ad revenues) could mushroom from only $180 million in 2006 to $10.2 billion in 2012.