Piczo Chooses PacketExchange to Bypass Public Internet

Piczo, Inc. , the second largest global teen website for self expression and social networking, has selected PacketExchange to meet the demands of its teenage customers’ high bandwidth needs.

PacketExchange’s private high-speed network will enable Piczo to offer a superior user experience, while bypassing the mounting security issues and traffic delays associated with today’s public internet.

A new breed of internet user has fuelled the emergence of exciting web entities, like Piczo, who have truly embraced the Web 2.0 revolution. Beginning with only 100 users, Piczo has grown to over 25 million registered users in just under three years worldwide. With Piczo, users are able to create fully customisable personal websites sharing rich media content such as photos, graphics, guest books and music.

Piczo selected PacketExchange to guarantee a superior quality of service to its customers, by preventing sluggish page refresh rates and time-consuming download and upload speeds.

By utilising PacketExchange’s leading ProXimity peering and eXpress services, Piczo will have direct access to customers over a connection specifically designed to support rich media applications. In addition to helping to improve the overall user experience, it will ensure that traffic peaks are managed effectively to meet its users’ high-bandwidth needs.

“When data is sent over the public internet it inefficiently ‘bounces back and forth’ before reaching its final destination. This process can have a serious impact on a user’s overall experience. With PacketExchange, we are able to completely bypass the public internet, which enables our users to send their information direct without getting caught up in the public internet’s traffic congestion,” said Jeremy Verba, CEO of Piczo.

Kieron O’Brien, CEO, PacketExchange explained: “By creating the ‘Other Internet’, we are able to effectively partition and prioritise business critical user traffic. This approach guarantees much greater reliability and enables online organisations, like Piczo, to create and sustain business models without the worries associated with today’s public internet. The public internet and the businesses that rely on it are under serious threat.

While the internet may not grind to a halt, it is certainly in grave risk of slowing down. Unless there is further investment and greater efforts to understand the main drivers behind internet behaviours, there will never be an opportunity to meet the demands of the ‘internet savvy’ generation in years to come.”