Online advertising spending in the UK is on the fast track, well ahead of the US and other developed nations. This year, Britain is set to account for over half of all online ad spending in Western Europe, rising to a 52.6% market share in 2010.
Steady economic growth, further advances in broadband, mobile Internet access and associated ad-serving technology will help fuel this growth, according to eMarketer’s report “UK Online Advertising.” Coming off 47% growth in 2006, online ad spending in the UK will rise from £2.6 billion in 2007 to £4.5 billion in 2011.
Online advertising is expected to represent 18% of all UK advertising spending in 2007 – more than double the percentage in the US or in any other European country.
The continuing shift of substantial advertising budgets to digital platforms will see online ad spending grow 31% in 2007 and more than 10% per year for the rest of the decade.