Mapping and Navigation Applications Truly Arrive on Mobile Handsets in 2007

Research and Markets has announced the addition of “Personal Navigation Devices: Worldwide Shipment Growth to Slow as Handset Navigation Arrives” to their offering.

Global positioning system (GPS) technology continues to transform the way in which we travel, track our locations, and find various points of interest; and the technology is now low cost enough to incorporate into portable consumer electronic (CE) devices considered affordable by most consumers.

The handheld navigation product that made the biggest splash in 2006 was the personal navigation device (PND). In-Stat expects the market for PNDs to reach 56 million units worldwide by 2011, up from 14 million in 2006. Market drivers include falling price points, enhanced features, stronger consumer awareness of PNDs, and increased marketing and promotion by leading PND manufacturers.

However, 2007 is shaping up to be the year in which mapping and navigation applications truly arrive on mobile handsets. For approximately US$ 10 per month, handset navigation offers similar, if not superior, functionality as PNDs, at a lower price. In-Stat believes that with strong, targeted promotion, wireless service providers can capture potential, price-sensitive PND buyers, adversely impacting future PND growth.