Wapple Launches Ad-Funded Mobile Website Creation, Hosting And Delivery

With a mobile internet presence fast becoming essential for any brand or organisation, Wapple is now offering a totally free way to design, host and manage a mobile website. The sites are funded by the inclusion of relevant, targeted third-party banner advertising that Wapple delivers through mobile advertising companies AdMob, Admoda and Millennial Media.

The new Wapple ad-funded solution provides free use of the innovative Wapple Canvas suite of mobile internet design tools that is now even easier to use, with a new range of templates and step-by-step design wizard. And once created, the Wapple Delivery Engine will ensure that the site is reconfigured and optimised to display the best results on any mobile device, on any network and from any country.

Those that prefer not to incorporate banner advertising can still use the standard Wapple Canvas Free package, with a small cost incurred for the Wapple Delivery Engine when the site goes live. More advanced Wapple Canvas packages with additional functionality, such as integrated billing, are also available.

"The Wapple ad-funded model not only removes all the barriers to creating an essential mobile presence by making it quick, easy and free, it also allows anyone to create a highly functional, professional, mobile-search ready site that looks good and actually works properly on some 5,000 mobile devices including PDAs, the Sony PSP and new iPhone,"

said Rich Holdsworth, CTO at Wapple.

"Our simple set-up wizard and templates guide users through the design process and give them the freedom to brand and style their sites totally as they want. It is also easy to add extended functionality, interactive elements such as polls and user feedback, as well as rich media content including games, videos and music," adds Holdsworth.