Kim Cameron has a very interesting article on the distinction between accounts and credentials, "Grab them eyeballs! Any cred at all!:"
s this logical? It all escapes me. Suppose I start to log in to Dare’s blog using an AOL OpenID. Does that make money for AOL? No. I don’t have to give AOL two eyeball seconds.
What would make $$$ for AOL? To get my pretty eyeballs over there PDQ. What’s the best way to make that happen? Make it easy! Acquire new eyeballs! Acquire new eyeballs! Acquire new eyeballs! From anywhere and everywhere!
Me, I find the trend to refer to customers as "eyeballs" bizzare and twisted. You don't want my eyeballs, you want my business.
This is the case even if you think you're in advertising. The goal of advertising (eventually) has to be to drive business. Treating me like an eyeball isn't aligned with that.