‘Snappy-Go-Lucky’ Holidaymakers Are Risking Digital Disaster

Nearly two-thirds of holiday makers risk losing digital memories of their time away forever – by failing to back-up or protect holiday snaps and videos – says research from BT. The survey reveals that a majority of us now take a digital camera on vacation and typically shoot around one hundred snaps on a two-week holiday, double the number taken on conventional cameras.

But worryingly, more than 60 per cent of us don’t bother to back-up and protect photos when we download them on the return home, despite more of us now relying on home PCs and laptops to keep our memories safe.

Emma Sanderson, director of value added services at BT, said “Our survey shows that the convenience of digital technology is encouraging us to do much more with it and we rely on it more than ever before. The downside is that we have much more to lose unless we learn to protect all our data properly.”

It’s those of us in the East Midlands that have the photography bug the most on holiday, with 94 per cent of the local population packing a digital camera, compared with just two thirds of those living in Northern Ireland. And it is women who are more likely to back-up photos with men taking responsibility for backing-up holiday video footage.

“Storing digital photos or documents securely online means that if you lose your PC, it’s stolen or your computer crashes, trying to rescue your precious memories is one less thing you need to worry about,” Sanderson added.

Other findings from the research include:

When looking at all the digital devices we regularly pack for holidays, 88 per cent of us regularly take a digital camera on holiday compared to 15 per cent that take a non-digital camera.

23 per cent of us typically take up to 100 digital snaps whilst on a two week holiday, with nearly one fifth of us (17 per cent) admitting to taking between a staggering 200 and 400.

25 per cent of us say we would only have taken two rolls of 24 film on a typical two week holiday, compared to 23 per cent of us taking twice that amount today on a digital camera .

35 per cent of us download of our digital pictures within 24 hours of returning from holiday .

47 per cent of us store our digital photos on our personal computer, with only eight per cent printing them off and putting them into a photo album.