Sky's "Pay Once, Watch Forever" deal - £75 only

Sky, through high street stores Dixons, has launched a campaign aiming at getting more punters onboard the Sky family.

The package, nicknamed POWF (Pay once, Watch Forever), is a Freeview-like service but on steroids. You pay £75 and get 300 radio and telly channels.

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From Dixons Website

A new way to get free digital satellite TV for a simple one off payment of £75.

* no monthly fee

* over 200 digital tv channels including bbc and itv

* over 95 digital radio

* Sky box, minidish, sky remote, channels and standard installation included

* access to exciting interactive services

* ability to upgrade to any sky digital package

Exclusive to new Sky TV customers, this pack gives you access to over 200 free digital TV channels – that’s four times more than Freeview, plus 6 months of Sky’s most popular Entertainment Mixes, ‘Variety Mix and Knowledge Mix ’.*

Customers get access to a range of fantastic TV and radio programmes on offer in the UK in crystal clear digital quality. Whether it's keeping your kids entertained or simply entertaining yourself, you'll know where to find great entertainment whenever you need it.

Catch all your favourites from BBC1, BBC2, ITV, Channel4 and five, plus great extra channels such as BBC3, BBC4, CNN, Travel Channel and loads more.

And with interactive services including email, SMS text service, betting and online shopping, you can do more than just watch.