Singers Going Direct : Material Madonna joins the rebellion

Madonna is the latest big-name singer to join the growing band of singers willing to break free from the old record label model and go direct.

She is close to severing links with Warner brothers to sign up a USD 120 million deal with Live Nation, a concert promotion company.

According to the Wall Street Journal, who first broke the news, the 10-year contract will see Madonna getting a mix of cash and shares as she allows the company to grow the Madonna brand worldwide.

The WSJ Business Technology Blog mentions that her new deal highlights how the Internet is "disrupting traditional business models".

The 49-year old super star has already sold more than 200 million albums worldwide in a career spanning over 25 years. Nine Inch Nail, Radiohead, Prince, Oasis and Jamiroquai have already shredded their record company contracts.