MI5 use game ads to target gamers

Ever fancied having a license to kill or perhaps having scantily-clad bombshells strolling past you while you're playing on your Playstation Portable?

The GCHQ (Government Communications Headquarters), which is a British Government Intelligence Organisation, will run an in-game ad campaign which aims at enticing gamers to enroll as spies.

The ad will run in real time online games such as EA's Adrenaline car racing game, Need For Speed Carbon, Activision's Enemy Territory : Quakewars, and the aptly chosen, Splinter Cell : Double Agent.

"This is all part and parcel of our wider recruitment campaign," confirmed a GCHQ spokesperson.

"We employ people with a wide range of skills, and one of the most important areas is the IT and technical side. This advertising campaign will appeal to an audience that has those kinds of hobbies and interests."

It is not the first time that Governments use games to recruit.

Back in 2002, the US Army released a tactical multiplayer first-person shooter called America's Army which was financed by the US Government and provided for free. 8.6 million gamers have registered with more than half having completed the basic training of the game.

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