News Corp. Fox and NBC Universal have teamed up to produce an online site that they hope will be able to challenge Youtube and other independent online video websites.
Hulu.com is currently in testing mode, meaning that it is an invite-only service for now.
Bloggers who had seen to the Hulu.com content and behind-the-scene access have been impressed by the uncluttered interface and how smooth the beta version is.
Hulu will offer primetime shows like The office, Prison break, The bionic woman, House bones as well as TV classics like Miami Vice, Kojak and the Simpsons.
Video quality appears to be far better than Youtube one (at least on Hulu screen captures) It is is not known whether viewers outside the US will be allowed access to the website and whether adverts will be geo-targeted.
Hulu.com represents a welcome break whereby content producers choose to go with the flow (allowing online viewers to watch movies for free and share them) rather than suing and alienating its potential customers.
Hulu.com will be particularly attractive to advertisers who will find in this closed garden, an ideal platform for targeting audiences as it provides quality, controlled content that is slick and well produced, combined with all the other "social" advantages of a web 2.0 environment.
However, one can expect Hulu.com's release to be coupled with a more coercive approach to illegal content online as a bid to push viewers to try and adopt Hulu.
It will also prove to be a major competitor both to DVD vendors (think Amazon) and clip floggers like iTunes which still charge USD 1.99 per video.
Internetnews also understands that Huu.com will offer paid downloads and DVD sales.