AVG, the company behind the popular AVG/Grisoft anti-virus software, is already well known for its free IT security applications in Australia and New Zealand, and claims to have 1,300 resellers there, but still only has four per cent of the market in Australia.
Because of this, the company is planning to invest a million Aussie dollars (around 400,000 UK quidlets) in marketing its paid-for software to Australian companies.
According to Peter Cameron, AVG managing director for Australia and New Zealand, following the formal setting up of the company's Oz/NZ operation last month, it has hired a number of key staff to ensure the name gets out there into the marketplace.
As in the UK and Europe, AVG/Grisoft is trying to get its name better known in Australia and New Zealand as a paid-for IT security vendor, as well as, of course, for its free-to-use anti-virus software.
That's no easy task and, quite frankly, I suspect that it's going to take a bit more than a million Aussie dollars to do that.
But what do I know about such things.
Have a great weekend everyone... :)