Pay-as-you-Go Data Warehousing comes to market

Kognitio launched Data as a Service (DaaS), a new offering to allow organisations with limited financial and staff resources to conduct large-scale data analytics projects on a flexible and cost-effective basis without the need to rely on over-stretched IT departments.

By leveraging Kognitio WX2, an analytical Relational Database Management System (RDBMS), DaaS enables businesses to benefit from true utility analytics as users are only charged for the terabytes/time they use thus eliminating the significant set up, overhead, maintenance and support costs traditionally associated with data warehousing and analytics projects.

Kognitio's DaaS offering is also aimed at departments within larger organisations including marketing, finance and customer service that need to gain fast insight around activities such as campaign effectiveness or customer purchasing patterns without having to be reliant on IT to deliver analysis.

Specifically, DaaS can help with:
*    Customer behaviour analysis;
*    Customer churn management;
*    Basket analysis;
*    Weekly and period performance reporting;
*    Labour cost management (sales vs. labour);
*    Product promotions and pricing analysis;
*    Daily performance reporting;
*    Business modelling.

Today, organisations regularly gather customer and other sales information in order to ultimately identify additional sources of revenues. However, many often fail to maximise the value inherent in this data because they do not have the capability to analyse this information in depth and in a satisfactory period of time. DaaS is set to change this reality for many businesses as it makes state-of-the-art analytics technology available at a fraction of the cost of installing a bespoke data warehouse appliance.