BT and Microsoft Announce Partnership to launch Media Xbox 360

Microsoft Corp and telecommunications giant BT announced they are bringing together the next-generation TV service BT Vision with Microsoft’s Xbox 360 games and entertainment system.

All BT broadband customers will have the unique opportunity to receive the best in high-definition gaming, television and movies through an Xbox 360 console, in a powerful, all-in-one entertainment experience.

BT Vision, which is powered by the Microsoft Mediaroom Internet Protocol TV (IPTV) platform, plans to make this first-of-its-kind device and service offering available to customers in the middle of 2008.

The announcement was made during the keynote address by Microsoft Chairman Bill Gates and Microsoft President Robbie Bach of the Entertainment & Devices Division at 2008 International CES on 6 Jan.

The partnership will enable any BT Broadband customer to use an Xbox 360 console to access the BT Vision service and its extensive library of on-demand content, giving instant access to hundreds of movies and thousands of hours of sporting events, television programming, music videos and other digital content, such as BT Vision Sport’s 242 “near-live” FA Premier League football matches.

BT Vision customers with an Xbox 360 console will gain the option of accessing BT Vision from either the Xbox 360 console or a set-top-box. The service will be available to existing and future Xbox 360 console owners.