Although the glamour of the iPhone has ensured its initial “must have” gadget status, many more canny buyers are taking one look at the outrageously expensive O2 contract and walking away.
Brits know a good deal when they see one.
Unfortunately the O2 iPhone package doesn’t cut it, especially when combined with the lowly spec.
This could all change with version 2 though.
If Apple’s iPhone 2 wraps up the technical feature set of the Nokia N82, and basic software omissions are corrected, we will surely see customer resistance crumble and wallets opening faster than ticket sales for the Take That reunion concerts.