Micropayments Company Bought or is that Sold?

Micropayments company Peppercoin, started with technology by Rivest and Shamir has been bought by Chockstone, a company doing loyalty programs. Supposedly, they bought Peppercoin because it will "increase consumer 'stickiness' and brand affinity" and "increase average ticket price more than 12%." Okay.... I thought that the reason for bearer-level micropayments was the opposite.

Right here on the label that the payment-punks have been pushing, it says that you get increased market efficiencies, lower costs, and liberty for the end user. We'll have to see how this one turns out. I suppose if this lets you buy books with airline miles, or something like that, you could get both.