You certainly can't get more real (optical) zoom for your money. At GBP 139.99 delivered from our good friends at Amazon, this Olympus SP-550 sports a 18x optical zoom with a 7.1 real mega pixels.
The World's first 18x optical zoom takes photography to the next level Get up close and personal in a whole new way.
With a 18x optical zoom, the Olympus SP-550 UZ accepts no limits, bringing photographers closer to distant subjects than ever before.
Capture candid street scenes from a discreet distance, grab the detail of your favourite sport from way up in the stands then even use the wide angle lens to take in the whole game.
18x Wide Zoom: The SP-550 UZ has a newly developed 18x wide zoom lens in a compact body, and coupled with the 5.6x digital zoom, more than 100x magnification is achieveable.