BBC and Myspace to partner on content

Myspace and the BBC have announced an agreement that will see the social networked owned by the Murdoch Empire distribute clips of the Beeb's most popular shows.

The BBC has already struck a number of similar deals with the likes of Youtube and Bebo - the pages on both sites look like twins - and has yet to do so with Facebook.

BBC's own Rory Cellan-Jones, noted that it is the first time that the Beeb allows its own video content to be copied on other websites by simply copying a few lines of code.

The deal involves MySpaceTV, the online section of Myspace whose performance has been less than stellar lately according to Alexa, and will give the corporation a worldwide audience of more than 100 million users, scattered over 24 territories and in seven different languages.

Initially 150 clips from the BBC will be spread over seven different categories including Top Gear.

The Guardian has also provided with a few more details about the grand strategy behind BBC's iPlayer and Kangaroo; the first one will target international audiences primarily while Kangaroo - a joint venture with Channel 4 and ITV - will be "the digital home of BBC Worldwide's full-length programming in the UK."

Clips on video websites such as Myspace or Youtube are relatively short - roughly 2 minutes - and serve mainly to raise the profile of the BBC worldwide.