Following Dell's conversion to the retail channel model, something that it vehemently attacked when it was championing direct selling, the Computer manufacturer has announced that it will close 140 shopping mall kiosks in the United States.
"This move fits in with how our broad global retail strategy is evolving," Tony Weiss, VP of Dell's global consumer business, said in a memo.
Dell has already struck a number of deals which allows it to sell its computers and other devices in more than 10,000 outlets worldwide, including Tesco and PC World in the United Kingdom.
The Round Rock-based company is suffering from a resurgent HP as well as a bullish Lenovo and Taiwanese giant Acer which has acquired a number of smaller PC manufacturers.
The kiosks were Dell's first timid attempts to connect physically to customers who want to touch and feel the computers before committing to a sale; unfortunately, buyers had to order online or by the phone rather than taking the purchase straight home.
A stronger HP has managed to outplay Dell and has surpassed it last year as the world's largest Computer maker.
Dell's US consumer revenue fell by 26 percent during the first six months of 2007 according to AP, caused by cut throat competition and a slower US economy.