After Three's push for cheaper mobile broadband connections and O2's iPhone price reductions, it's Vodafone's turn to slash prices to keep up with the competition.
The company who pioneered mobile broadband has cut some of its contract prices by half; Vodafone has also introduced a new customer package which offers 3GB data transfer and speeds of up to 7.2mbps for £15 per month, a direct competitor to Three's Broadband Plus.
It is also giving away its USB modems, the stick and the pebble on 18 and 24 months contracts with customers saving up to £150 when purchasing a 24 month price plan; for those who do not want to be tied to a contract, Vodafone offers a 'Mobile Broadband 30 Day' package which costs £20 and gives a 3GB data allowance.
Vodafone can also roam for a day with Vodafone Connect abroad in a number of countries worldwide for only £9.99.
Thinkbroadband says that Orange and T-Mobile will probably improve their contracts to be more competitive; O2 has yet to offer standalone wireless broadband connectivity although the company did extensive wireless broadband testing three years ago.