While pursuing the 700MHz Wireless Spectrum in the US and exploring brand new, albeit weird, ways of serving internet to hard to reach areas, Google is also investing in more down to earth or rather down in sea technology.
According to Telegeography and GigaOM, Google will invest in the Unity undersea cable which will connect the US and Japan via the Pacific Ocean.
The cable will be built by Tyco Telecommunication and NEC at a cost of $300 million and one can guestimate that Google will be paying at least $50 million for its share of bandwidth based on the fact that Google will be working with five other Telecom companies - Bharti Airtel, Global Transit, KDDI, Pacnet, and SingTel.
Unity will have a capacity of 7.68 Tbps, that's nearly one million 8mbps streams being transmitted simultaneously; by purchasing a share of Unity, Google is effectively securing future bandwidth which will come handy and which could be used by Google in future deals.
Google is also buying premium bandwidth at cost price and is preparing for significant bandwidth usage increases in the Pacific area in the forthcoming decade.
The search giant accounts for a sizeable portion of online traffic; Youtube, Google's video branch, is now the world's second most popular website in the world, ahead of Google.com, according to Online Stats specialist Alexa.