Apple Chief Executive Steve Jobs said last Tuesday to CNN's Money that he did not considered Adobe's ubiquitous Flash platform to be good enough for the company's popular iPhone.
In a move that some consider like stabbing one's best friend, Jobs says that Apple is looking for a technology superior to Flash; his comments come as Microsoft wants to challenge Flash with its own rich media platform, Silverlight.
Nokia has struck a deal with Microsoft to launch Silverlight on its popular S60 and S40 Smartphone series by the end of this year.
Apple's CEO argued that Flash was first developed as a desktop-bound application and would simply slow down the iPhone even if it was trimmed down.
But then current smartphones pack more processing power and memory than computers a decade ago; even the iPhone comes with a 620MHz 32-bit ARM 1176 processor flanked by a PowerVR MBX graphic coprocessor - nothing to sniff at.
Steve Jobs could well try to develop a competitor to both Silverlight and Flash; after all, Apple is still firmly backing QuickTime and dropped Flash support in QuickTime 7.3 citing security concerns.
A survey in January 2007 by Nielsen revealed that more than 27 million people used iTunes in the US, which installs QuickTime by default, providing with a huge potential to build on.
The problem is that there's no place for a third player; Flash is already well implemented worldwide with an overwhelming number of websites using it to do anything from video streaming to games and rich media applications.
Silverlight may also manage to grab some market share thanks to Microsoft legendary persuasion talents and deep pockets.
Adobe could well be the very reason why Apple is what it is today; Apple's debut as a media powerhouse was made possible thanks to applications like Freehand, Illustrator, Pagemaker, Indesign and many more, most of which came from Adobe/Macromedia.
Photoshop was one of the first killer applications for Macintosh and help Apple establish itself as a major player.