Profits are up at Vodafone as data sales have finally taken off, though it took the introduction of fixed price mobile broadband. After all per byte pricing was terrible.
Yet now with £15per month giving you 3GB with Vodafone, 3 and T-Mobile, the sale of data has sky rocketed. So much so that Vodafone are laying off staff to concentrate more on data sales!
This is great for tenants as they can now buy broadband for themselves rather than their ‘temporary’ home.
However Vodafone had better watch their backs as network performance degrades and WiMAX is just around the corner.