Major ISPs mulling behaviour-based advertising
News Security
Interesting to see that plans by three of the UK's major ISPs, BT, TalkTalk and Virgin Media to "offer" behaviour-based targeted advertising - as happens now on Facebook - to punters may be illegal under the Data Protection Act.The ISP's gameplan is to use an application from Phorm to generate the ads and, not unexpectedly, the plan has caused quite a stir amongst the Internet cognoscenti.Such a storm, in fact, that the FIPR - the Foundation for Information...
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