A spokesperson for Virgin Media released a statement in a move that should alleviate any fears that the cable company could start a campaign against net-neutrality.
A few days ago, Virgin Media's CEO Neil Berkett lashed out at the Net-neutrality concept saying that it was a load of b-ll-cks".
The statement says that Virgin Media would be ready to work with content providers like the BBC to upgrade their provisioning to make sure that they can provide an optimum service to the ISPs subscribers (Ed : Virgin Media users have the possibility to use iPlayer through their TV set top box).
Furthermore, the Virgin Media spokesman said that Berkett's statements should not be taken out of context, adding that the company is not "suggesting there will be any denial of access to those who don't want to pay."
However, he added : "We strongly support the principle that the Internet should remain a space that is open to all and we have not called for content providers to pay for distribution. However we recognise that as more customers turn to the web for content, different providers will have different needs and priorities and in the long term, it's legitimate to question how this demand will be managed. We welcome an informed debate on this issue."
The news come a day after a survey revealed that broadband customers on average receive only half the internet speed that they've been promised; Virgin was one of the worst culprits with their 8mbps ADSL package offering only a fraction of what they could expect.