Hundreds of jobs could be on the line as DSG, who own Currys.Digital and the PC World brands, has presented plans to boost its profitability by shuttering 77 under performing Currys.Digital stores.
Its Chief Executive, John Browett, came under pressure as US Rival Best Buy has announced plans to invade British High streets thanks to a joint venture with Carphone Warehouse.
Browett hopes that the electronics retailer will be a completely revamped company after the three-year plan which will involve retraining the store staff with more store redesigns and products also on the to do list.
DSG has nearly 1300 stores across Europe but has been hit by slowing market conditions that left it exposed to the economic downturn.
In related news, Tesco has announced that it will increase its number of standalone telecoms stores to 20 which will be situated next to their superstores.
These will be entirely dedicated to landline, broadband and mobile phones; but Tesco could soon follow Best Buy's example and become a fierce competitor to DSG.