Will Vodafone’s unfriendly billing cause its downfall?

I have stayed with Vodafone since the early 90’s because of call quality and coverage, but nothing infuriates me more than Vodafone’s torturous tariffs and billing.

As Ewan from SMS Text News pointed out, Vodafone is incapable of adapting its tariffs to how people may actually use their handsets.

Ewan has just been caught out on Vodafone’s outrageous data pricing and a colleague of mine was overcharged by over £500 because the nature of a data session was not stated.

Why is it impossible for Voda’ to send a warning message if the inclusive allowance is likely to be breached, or at least if going over a set cost. I assume that is why Vodafone’s data revenue is up 52%.

Even looking at the online bill is pointless as to quote Vodafone: “We're making improvements to our web site, which means this part of the site will be down for a short while.” This has been the case for at least the last two days now. Most users will therefore have only the vaguest of ideas as to how they are spending their money.

These problems, and the practice of obscuring tariff limitations, will need addressing if Vittorio Colao, Vodafone’s new CEO, intends to encourage customer loyalty in the tough times ahead.